So you’ve decided you want to list your home for sale by owner. Without the support of a real estate agent, getting the exposure your home deserves can be difficult, which is why the importance of writing a great real estate ad is even greater when you don’t have a professional and their support network for your needs. marketing efforts. Remember, you’re trying to market your home, so try to keep a critical distance from it and understand what potential buyers are looking for. You might think that the sauna or your custom dog wash station is an awesome feature, but the reality is that most buyers aren’t going to consider that a top selling point. Read the home listings that generated a lot of interest in your area and try to emulate the parts of them that apply to your home, and follow our tips for creating an ad that will get attention.
Highlight unique features.
A pantry, wine cellar, en-suite bathrooms, and other standout features that most people will want to highlight in any home for sale ad.
Attract. Remember, you want people to come see your home, so provide enough information that they want to see more. Focus on features that have high curb appeal, such as finished basements, high ceilings, bay windows, fireplaces, etc. panic rooms, etc. Mention desirable brands if applicable (if you paid for Bosch or Viking appliances in your new kitchen, mention that).
If you’ve kept your home in good condition, make that clear. A well-maintained and recently upgraded home is highly desirable. Buyers are especially interested in recently replaced roofs, windows, and heaters.
Consider your language carefully.
Use lots of descriptive words to really illustrate the character of your home through words. Don’t use negative words: think “cozy” instead of “small”, “character” instead of “old”, etc. While you don’t want to bore the reader by writing too much, make sure you have a strong description that answers some of the top questions readers will ask and gets them to imagine themselves in the space you’re illustrating through your words.
Do not profile the buyer.
Anyone with the money could be buying your property, so don’t assume based on your neighborhood or price what that person will look like. You may have fond memories of raising your family at home, but that doesn’t mean the prospective buyer cares that you have a “perfect nursery” room or that the basement apartment is “perfect for the in-laws.” Focusing too much on what you think your buyer should look like could turn other potential bidders away from your home.
Remember, many potential buyers are searching by area, so do your best to appeal to both search engines by listing zip code, known nearby landmarks or prominent intersections, name, and any neighborhood nicknames.
Indicate your price. If it’s not there, people will assume a high price and serious buyers may think it’s out of their price range.